
EU referendum microsite (UX)
EU referendum microsite (UX)

EU Referendum microsite
OVERVIEW
To ensure that all voters who visit About My Vote website in the lead up to the EU referendum can easily find the information they need to cast their vote with confidence and are directed to the designated campaigner's website for information.
Research
COMPETITORS ANALYSIS
EMAPTHY MAPPING
STORY MAPPING WORKSHOP WITH STAKEHOLDERS
PERSONAS
2. Design
WIREFRAMES & VISUALS
THE RESULT
Since the start of the UK campaign on 15th May, there have been over ONE MILLION applications to register on gov.uk/register-to-vote and more than 7,600 Northern Ireland registration forms downloaded from About my vote.